At iPropertyManager we have developed successful strategies for attracting what we call “the best buyers” – the people who desire your property more than anyone else and will pay more for it.

This involves developing a profile of the people who will pay the most for your property, then looking at how best to reach them through a tailored & integrated advertising and marketing campaign.

With careful targeting and the right strategy, we maximise your marketing investment.

Best buyers

It’s important to develop and implement a marketing strategy that identifies and targets both “active” and “passive” buyers.

Active buyers

• Actively look to buy a property every weekend.
• Plan to visit estate agents’ offices, attend open-for-inspections & auctions.
• Know what is on offer in the property market

Passive buyers

• Not actively looking to buy a property.
• May well be interested if alerted that your property is for sale.
• Interested to know when new properties are coming onto the market.
• Have resources to purchase, should the right property become available.

Print Media

Weekend publications:

• Saturday Age

Weekly publications:

• The Leader newspaper
• Melbourne Weekly
• Bayside Weekly
• Emerald Hill Times

Optional publications:

• The Herald Sun
• The Australian newspaper
• The Australian Financial Review
• Property Review Weekly (The Jewish News)
• Ethnic newspapers Overseas publications

e-commerce

iPropertyManager has numerous forms of e-commerce advertising available, including. – Alert me – Internet portals

Alert me

When your property is listed for sale or rent, our alert me system automatically notifies the database of internet registered buyers, of your impending sale.

Advertising Strategy

At Denver we tailor a strategy that includes a careful selection of the following media.

You can spend a little or a lot dependent on your property and your budget.

There are endless combinations of advertising strategies available.